What if we told you two summertime “orphans,” the Dead Ringer (8-inch) and the Double Ringer, could be exactly the lures you need this summer?

ZOOM Pro Gerald Swindle keeps his soft plastic selection very simple when targeting summer bass.

The Zoom Super Fluke is one of the best options for coaxing strikes from bass.

If you’re lucky, this is the month when the big females start moving shallow to spawn in your neck of the woods. It’s the time of year you cannot get to the lake soon enough nor fish long enough.