New Zoom Z-Craw

Gerald Swindle helps introduce the new Z-Craw. It takes the place of a lot of other lures, and should excel in a wide variety of situations.

Read more

Congratulations Casey Ashley

ZOOM Pro – Casey Ashley won the 2015 Bassmaster Classic on a bait his father made for him. It’s a 3/8 oz. blade runner with a 4/0 Mustad and a Zoom Bait

Read more

Straight Tails Get the Job Done

When the Bassmaster Classic kicks off this week, many eyes will be on local favorite Casey Ashley, a known Hartwell hammer. If they examine his boat closely they’re likely to notice the presence of ZOOM Trick Worms.

Read more

HEAVY HITTER THARP PAIRS UP WITH ZOOM

Randall Tharp, the 2013 Forrest Wood Cup Champion and a noted big fish pro, has joined the pro staff of Zoom Bait Company, the pros’ choice for soft plastics when it comes to everything from ultra-finesse to oversized lures. If there’s a specific situation at hand, Zoom offers a lure that excels in that application.

Read more

Evers in Destin for Bass Pro Shops Event.

Thanks to Zoom Pro Edwin Evers for spending time with the Bass Pro Shop employees and showing off some of the new Zoom products. Evers had a great time talking fish stories, learning a bit more about saltwater fishing as well as coming up with new bait ideas!

Read more

ZOOM Adds Junior To The Fluke Stick Lineup

Responding to substantial public demand, Zoom Bait Company announces the release of the new Fluke Stick Jr., a finesse hybrid soft plastic that combines the best attributes of a soft stickbait and a soft jerkbait.

Read more