Zoom Prepares to Give Pressured Bass a BEATDOWN

Finesse worm gets the G Man’s Seal of Approval Zoom Bait Company announces the release of the new “Beatdown” soft plastic, a stubby finesse bait that will take Ned Rigging to new levels of effectiveness. “This is a technique where the key is to do less and don’t overthink it,” said professional angler  Gerald Swindle,…

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New Zoom Frog Ready To Make Some Noise

Zoom Bait Company announces the release of the new Zoom Frog, the latest addition to our world-leading line of soft plastics. Zoom already had the category leading “buzz frog” in the form of the Zoom Horny Toad. 

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Zoom Brings Back An Original, With a Twist

Zoom Bait Company announces the reintroduction of the Original Zoom Worm, a finesse worm that dates back 40 years. Except now, it will come in hand-poured triple laminate patterns instead of the conventional injection colors that originally comprised its lineup.

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ZOOM Introduces Its First Hollow Bodied Swimbait

ZOOM is happy to announce the release of the new 5″ ZOOM Swimmer, a hollow bodied swimbait with a very realistic shad-shaped body and a lively paddle tail for lifelike swimming action. The five-inch swimbait moves water at any speed, and can be fished from 6 inches of water all the way down to the…

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