ZOOM Introduces Its First Hollow Bodied Swimbait

ZOOM is happy to announce the release of the new 5″ ZOOM Swimmer, a hollow bodied swimbait with a very realistic shad-shaped body and a lively paddle tail for lifelike swimming action. The five-inch swimbait moves water at any speed, and can be fished from 6 inches of water all the way down to the…

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McMillan’s Z-Craw Dominance

Zoom Pro Brandon McMillan of Florida closed out a historically dominant season on the Bassmaster Southern Open trail with a win at Lake Seminole to earn the points title over fellow Floridian Trevor Fitzgerald.

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Chattering into Fall With the Speed Craw

As both air and water temperatures start to drop, so too does the water level on many of our lakes. On the TVA chain, FLW Tour pro Terry Bolton is getting ready for the winter drawdown and in order to do so he’s putting one of his favorite springtime lures – the vibrating jig – back into the boat for Fall.

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Fishing for the Classic

The 2015 Bassmaster Toyota Angler of the Year Championship (AOY) is almost underway. Except, the 2015 AOY has already been determined. What is actually being determined this week will be who’s going to make it into the 2016 Bassmaster Classic on Grand Lake. ZOOM has six pros in the tournament.

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