New site features larger, clearer pictures and is friendlier to mobile devices

Screen Shot 2016-02-11 at 10.17.35 AMZOOM Bait Company has revamped and freshened up its website to reflect the company’s position at the leading edge of the fishing industry. The address remains the same – but with this new design, it’s easier than ever to get a perfect understanding of the company’s nearly 70 lure styles and over 350 colors from the comfort of your home. The new site is also more responsive to phones and tablets, so you can also assess your lure needs on the go or from your boat.

The new website is cleaner than its predecessor, with both thumbnail pictures and larger product images, so that you can be sure the colors and styles that you’re ordering from your favorite retailer or e-tailer fit your personal fishing needs. It also features continuously updated content from the ZOOM Pros, detailing their favorite styles, rigging techniques, and their numerous accomplishments on the tournament trails. It will be updated regularly to keep avid anglers aware of the newest developments in the industry and within the company.