ZOOM is happy to announce the release of the new 5″ ZOOM Swimmer, a hollow bodied swimbait with a very realistic shad-shaped body and a lively paddle tail for lifelike swimming action. The five-inch swimbait moves water at any speed, and can be fished from 6 inches of water all the way down to the deepest depths at which bass swim.

It can be applied to a wide variety of techniques, too. While the Swimmer is exceptional on a weighted swimbait hook or a jighead, it’s also deadly on the back on a vibrating jig or swim jig, or even on a castable umbrella rig. The five-inch size presents a sizeable meal for trophy fish, but it also enables you to fill your limit.

The Swimmer will initially be available in six colors – Shad, Tennessee Shad, Ayu, Hitch, Chartreuse Blue and Blueback Herring – to meet a wide variety of water colors and forage bases. Each one comes out of its clamshell package perfectly straight and intact.

The 5″ ZOOM Swimmer will soon be available at leading tackle stores and online retailers. If you can’t find it, ask for it.